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LEADERSHIP IN GUIDING – Adventure travellers crave transformative experience

LEADERSHIP IN GUIDING – Adventure travellers crave transformative experience

In 2015, Doctors Paige Viren and Alison K. Murray of East Carolina University conducted a survey of Outside magazine subscribers to determine their motivations for engaging in
adventure tourism.
Survey respondents listed their chief motivations as wanting to have a “life-changing experience” and enjoy “personal growth and challenge.”
Respondents also said they wanted a sense of “accomplishment and achievement” and a feeling of “gratitude and mindfulness.”

Our Guests want to know what we know, to love what we love just as much as we do, have our passion matter as much to them as it does to us, and be inspired to care about what we
care about. Our Guests want more than an experience; they want their lives, their ways of thinking, transformed. And we have the means to do that.

Ask genuine questions. Listen intently. Display deep enthusiasm for achieving team goals.
Show that you’re attuned to everyone’s diverse perspectives, no matter their position in the hierarchy.

Author information: Ian Johnson

As a manager, chief executive, owner operator and consultant, Ian has actively participated in exploring every opportunity to exceed the expectation of the visitor.
All of this hands-on business experience has led to a passion for interpretation, storytelling and cultural communication.
How do we make our visitors: Love what we love just as much as we do? Have our passion matter as much to them as it does to us?
And be inspired to care about what we care about? Ian has most recently been training lecturers and guides in the polar regions, has tertiary qualifications in Adult Education, Graphic Design and Sports Coaching, and is the licensed owner of the TORE™ Interpretive methodology in New Zealand.

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